The digital marketing sector requires experts who are holding digital marketing certificates and up to date with the latest developments and trends.

Here is why: Digital marketing is an ever-changing field with talented and inspiring experts who allow businesses to stay at the top of the competition.

Regarding the rapidly changing user and consumer behavior, digital marketing has become even more elaborative. That is why featured digital marketing agency jobsusually require high skills that are proved with digital marketing certificates.

They offer a range of both short and comprehensive courses covering all aspects of digital marketing from social media to mobile,from e-commerce to search marketing, from strategy to analytics.

All of their courses include exam, certification and FREE DMI membership so you can access more premium content and maintain your certification.

90% of members say their course has a positive impact on their career. *Based on a survey of over 1296 DMI members in 2019.

If you are interested, visit the Digital Marketing Institute website to find out more details about their amazing certification program.


Online digital marketing certificates are not only precious to show your skills and also practical to hold. Since the digital marketing sector is the one with multiple training areas within different sub-categories, you can find a great number of certificate programs in which you have an opportunity to obtain digital expertise.

If you are looking for a job in a prestigious and leading company in digital marketing, so you must consider earning advanced digital marketing certification. You can see the best digital marketing resources here, including various opportunities to educate yourself in digital marketing.

Best Online Digital Marketing Certificates for Marketers

Below, we will compile the most popular online digital marketing certificate programs, including both free and paid courses. You can check out their features and contents to choose the best online digital marketing certificates that can fulfill your needs.

Google Analytics Certification

Among the essential tools of digital marketing, Google Analytics allows you to collect and analyze website traffic data. As with the other tools, Google determines your level of knowledge about the tool by providing a certificate with an exam upon Analytics.

To begin, you should open an Academy for Ads account and go over two courses named Google Analytics for Beginners and Advanced Google Analytics to pass the exam. We suggest you get this certificate before applying for a job in digital marketing since it is considered a highly recommended skill set for the marketing industry.

The certificate is valid for 12 months from the exam date, and it is free for all the course attendees. To get more detailed information about the course and its content, you can get started by visiting their website.

Google Ads Certification

Google Ads Fundamentals Certificate is a free digital marketing certification program that is one of the touchstones of digital advertising. Google helps you learn about the digital world by providing a variety of educational content on its platform.

Among the most popular and reliable certificate programs, Google Ads courses allow you to learn how to advertise a business online successfully with online ads and social media campaigns. If you are looking for a job in digital advertising, this certificate will definitely be helpful for you to get the job.

Its content and implications can be useful for especially PPC experts and Ads professionals since the exam consists of six parts including AdWords fundamentals, search advertising, display advertising, mobile advertising, video advertising, and shopping advertising.

Hubspot Content Marketing Certification

Recently, content is accepted as the king of the digital world since it is one of the significant elements that directly influence all other online strategies and digital marketing tactics.

The duration of the certification program is approximately four hours covering the various aspects of content marketing, such as content promotion, content creation framework, and content analysis. Those skills are among the necessary qualifications of being a professional in content marketing.

Recruiters in the field of digital marketing always look for candidates who are proficient in content production, writing, and communication skills. Therefore, certificates provided by Hubspot can be recognized as a prerequisite to making your knowledge superior in digital marketing, and the best part of all is that all the certificate programs are free!

YouTube Certification

As the most efficient and engaging content format, being a certified expert in video marketing, especially in YouTube marketing. YouTube is the second largest search engine after Google, so a certification from this platform conveys credibility.

YouTube Creator Academy presents lots of opportunities and online educations for both beginner and advanced content producers. Its tutorials provide you with the most current practices in the digital world and also advanced industry-related knowledge.

The duration of the tutorials varies across the subject areas, and all the courses are provided for free targeting all content creators and users on YouTube.

Since video creation is a highly sought-after job skill, it is vital to obtain a well-defined video content strategy through favourable courses and certificate programs. Create an account on YouTube and get started with this free digital marketing certification in a few seconds.