Digital marketing trends tend to evolve quickly in our industry, so Digital Ethos’s digital PR and copywriting consultant Lucinda Batchelor has drawn out the most important ones to focus on now for transformational growth.

Digital marketing is one of the world’s fastest-growing kinds of marketing. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. Fast-growing also means ever changing and evolving.

We’ve outlined three trends in digital marketing that we will see more of in 2022 to help you stay with the times and adapt to consumers’ wants and needs.

Using featured snippets

Long gone are the days where we turn to books to find the answer to our questions. Instead we turn to Google, which has grown to become the world’s biggest search engine with 1.2tn searches processed annually.

Featured snippets provide direct answers to user questions. Google’s featured snippets are the answers that Google highlights in a box at the top of the organic results on the search results page; also known as ‘Position Zero’ in the rankings.